TUSKER LITE - YOUR NIGHT AWAITS

Every night is a blank canvas full of possibilities – which is why everyone looks forward to it. We wanted to capture the sense of anticipation and build-up to a big night out in Nairobi. Our characters, from all walks of life, including well-known influencers and average Kenyans, all get ready and make their way to events and parties all over the city, with the moment of release being when the first Tusker Lite of the night is opened.

We collaborated with Kenyan DJs and musicians to compose the track to really bring the feeling of anticipation to life, while giving the spot a uniquely Kenyan feel.

To help add to the anticipation, we asked Kenyans what their nights looked like. To do this, we enlisted the help of two well-known musicians, Blinky Bill and Khaligraph Jones. Fitted with data trackers, the two were tasked with enjoying a night out in Nairobi, while we captured, amongst other things, their heart rates, energy spent, distance travelled and steps taken.

We then created designs using data art techniques to depict the unique rhythms and energy of their nights out. These design interpretations were applied to all campaign elements, from animations on TV to poster designs.

These were their nights, what will yours look like?