Goals with Friends is a start up company. Their objective is to create a goal achievement application that helps users track progress and get friend's help in achieving their personal goals. They approached us to create a branding kit and mobile application design to use in their branding and marketing campaigns, and client presentations.

To jumpstart the project, concept research was done to come up with various ideas to make the brand come to life given the client's parameters that the brand should reflect their image as being "simple, clean, and fun." 

The design inspiration was a target mark icon for goals that are to be achieved and a straight forward line for "F" for friends. The end result was rewarding, the logo needed no explanation. 

The branding kit was then created to help the company move to their next ventures.