Visual identity, concept, strategy and creative direction

 

Working together with Joel Spencer, the owner of JSD Agency, on several branding projects, I had the pleasure to also redesign JSD’s brand identity.

 

As a freelance Creative Director working in Sydney, I repositioned JSD as the expressive and experimental agency it really is. Underlined with a bold and versatile new logo, the visual identity reflects the strong link of Joel’s love for design and architecture. Together we also redefined the tone of voice of JSD Agency, to be more authentic and true to Joel, who creates lasting friendships with his clients.