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    Ballard Organic Soap Company package and identity redesign.
Ballard Organics is a rapidly growing manufacturer of highquality natural soap products. They turned to us to refresh their brand and create a cohesive packaging line. The average supermarket today carries over 40,000 items on the shelf, with organic products being one of the fastest growing segments, so its critical to differentiate your product to gain retail recognition. Our team started by updating the identity and creating a color palette to be used across their complete product line. We carried the daisy over as a recognizable aspect of their packaging but set it against simple, strong colors to create retail shelf impact.
Ballard Organics
Cleaning up a brand
Creative Direction, Chris McInerney
Designers, Erica Ridout, Chris McInerney