BMW i3
— UI & Visual Design, Web-design
BMW prides itself in not being a typical car company. We are immediately shown the results of their labor on the homepage in form of high quality photography and a professional animation. So this new eCommerce experience had to reflect the brand in accordance to established guidelines.
The platform provides customers in the Netherlands with opportunities to compare and buy new and used BMW i3 cars. Shopping utilities can be found throughout the website, ensuring the ‘path to purchase’ is an easy and differentiated experience.
