This is not the end of the world
This is not the end of the world
A pessimistic advertising campaign

A fake communication campaign mixing the codes of advertising and the clichés of the end-of-the-world annunciators with a good dose of black humor. Ironic, offbeat and striking, this series of fake posters makes us challenge our certainties and forces us to look with honesty at our way of life and consuming habits.

In a world ruled by unbridled capitalism, and invaded by pervasive advertising, greenwashing and climate skeptics, this project also questions our passivity facing the major crisis threatening our planet and our way of life. As warnings multiply, how can scary signals from scientists compete with advertising? How can we still hide the warning signs of a disaster, drowning in the frenzy of consumption, the prospects of holidays under the sun or announcements of the release of the latest smartphone?

This project can also be summarized in a few words:
We’re screwed anyway, so why not?
This is not the end of the world
11
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Published:

This is not the end of the world

A pessimistic fake advertising campaign mixing the codes of communication and the clichés of the end-of-the-world annunciators with a good dose o Read More
11
117
0
Published: