Women's Business Enterprise Council-West brings together corporations and government entities with certified Women's Business Enterprises (WBEs) to promote a shared interest in supplier diversity. Their annual three-day conference serves to educate members as well as honor the successes of the past year.
Project Scope: Burick Communication Design brainstormed the concept of a mystery theme, and weaved it throughout the event materials. The microsite announcing the conference incorporated an interactive design with sound effects and "clues" that invited prospective attendees to put on their detective hats. The mystery theme was also used in a variety of direct mail and email blast campaigns, as well as at the conference itself. Greater engagement of attendees and driving 25% more registrations than the previous event were the results of the high-impact microsite.
