iZotope’s new logo
For musicians, music producers, and audio post engineers, iZotope designs award-winning software, plug-ins, hardware, and mobile apps that unlock the creative possibilities of sound. iZotope helps both experts and enthusiasts find the shortest path from sound to emotion by pushing intelligent audio technology to its fullest potential, all while delivering the highest quality sound, strikingly intuitive interfaces, and accessible audio education.
There comes a time in the life of every brand where the logo that served it well for years no longer reflects its current positioning or future aspirations. For iZotope, that time was at the beginning of 2018.
Sound and emotion – point A and point B. Two electrons orbiting a nucleus. The power of iZotope’s technology in the center.
A path from sound to emotion leads through the nucleus. The shortest path isn’t always straight. Nor is there only a single way to achieve your goal.
The iZotope molecule is transformed into an excited string, or a sound wave. There is a subtle “Z” initial suggested by the design, highlighting the company’s uniqueness.
