Roses Student Awards' brief called Grub is to name, brand, campaign a restaurant that is inspired by Bush Tucker Trial. Instead of focussing on cringy food like insects, this restaurant is more about foraged food. The concept of hunting and seasons is most prominent. Number 4 is the motif of this project. The restaurant emphsizes on its exclusivity and mysteriousness. The project includes logos, invitations, promotional posters, direct mail, and POS.
The direct mail is for the members of the restaurant only. The invitation is sent out quarterly, before each season start. The card hints the menu available for the season based on crops available for foraging.
Copywriting is kept minimal and mysterious. Graphic icons are produced for each course meal by incorporating old hunting tools with modern utensils, and also to emphasize the 4. The tagline is 'Let the Hunt Begin,' which also contains 4 words.
Accompanying each invitation is a promotional poster, featuring wild food of the season.
They will be packaged in a designed poster tube, mimicking an arrow holder.
