FERTILITY MATTERS REBRAND & STRATEGY
Fertility Matters is a non-profit organisation that aims to start a conversation and improve education on fertility health for teenagers to empower them in making the right decisions for their future.
Expanding on the initial brief to just create a website, Cascade Creators (our team) further defined the problem and created a whole campaign strategy that included a revamped logo, posters, postcards, a video, social media collateral, a style guide and an activity pack for group discussion. Combining all these elements, the end goal was to create a complete package to put Fertility Matters in a position to communicate with young people in a way they could develop their knowledge of fertility.
This project is part of a university project created by:
Kristina Grasiella Widjaya
This project is enabled by UTS Shopfront.