FERTILITY MATTERS REBRAND & STRATEGY

Fertility Matters is a non-profit organisation that aims to start a conversation and improve education on fertility health for teenagers to empower them in making the right decisions for their future. 

Expanding on the initial brief to just create a website, Cascade Creators (our team) further defined the problem and created a whole campaign strategy that included a revamped logo, posters, postcards, a video, social media collateral, a style guide and an activity pack for group discussion. Combining all these elements, the end goal was to create a complete package to put Fertility Matters in a position to communicate with young people in a way they could develop their knowledge of fertility.

This project is part of a university project created by:
Ali Braithwaite
Andrea Cheng
Bridgette O’Brien
Lyan Deng
Kristina Grasiella Widjaya

This project is enabled by UTS Shopfront.
Fertility Matters Rebrand & Strategy
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119
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Fertility Matters Rebrand & Strategy

Fertility Matters is a non-profit organisation that aims to improve education on fertility health for teenagers to empower them in making the rig Read More
6
119
1
Published:

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