ASICS is a multinational corporation and a leading company in the footwear and sports equipment. Due to the fashion trend becoming more on the integration of lifestyle and performance over technology alone, Asics requires innovative display solutions to adapt for their launch of new footwear and apparel in the future. They also asked to showcase the company's capabilities as a creative powerhouse. Location are their flagship and outlet stores, as well general retailers such as Footlocker, Rebel and Athletes Foot
