Client: IBM
Project overview:
IBM has been working on a concept called a SmartCity and would like to unveil it to the world. SmartCity is still under development, so instead of showing very specific things, we’d like to showcase some of the broader ideas encompassed by the project: Less traffic, affordable housing, lower energy costs.
My work:
Art Direction, Design Boards for the whole spot.
Illustration:
Assets prepared by great illustrator Brian Michael Gossett.
SCRIPT
Today’s cities have populations they were not designed to support.
And this causes:
Grid-lock on the roads.
A lack of affordable housing. And, high energy costs.
Grid-lock on the roads.
A lack of affordable housing. And, high energy costs.
At IBM, we’re good at solving problems. So we came up with a solution.
Imagine...
Traffic lights that talk to cars and buses to optimize traffic.
Traffic lights that talk to cars and buses to optimize traffic.
Multi-use buildings designed to keep housing affordable.
An on-demand-grid intelligently providing power only when needed.
An on-demand-grid intelligently providing power only when needed.
We’re working towards a safer, more efficient, more connected city.
A smarter city.
Intrigued? Find out more at IBM.com/smartcity
"Today’s cities have populations..."
"...they were not designed to support."
"And this causes:..."
"..."
"Grid-lock on the roads."
"..."
"A lack of..."
"...affordable housing."
"..."
"And, high..."
"...energy costs."
"At IBM,..."
"..."
"...we’re good..."
"...at solving problems."
"So we came up with a solution."
"..."
"Imagine..."
"..."
"Traffic lights that talk to cars and buses..."
"...to optimize traffic."
"Multi-use buildings..."
"...designed to keep housing affordable.."
"An on-demand-grid..."
"...intelligently providing power only when needed."
"We’re working towards a safer,..."
"...more efficient, more connected city."
"A smarter city."
"..."
"..."
"..."
"..."
"..."
"..."
"...Intrigued? Find out more at IBM.com/smartcity"
This work was created as a homework assignment for the Design Bootcamp course from School of Motion, Inc. All work is speculative and created for educational purposes.
