Insight:
Spectacle lenses in general is a low-involvement category in India. Though consumers understand the importance of lens they spend no or very little time in lens selection vs. frame selection at the time of purchase.
Brief:
To maximize & dramatize Crizal’s superiority as the only brand that can give you complete protection against vision clarity by highlighting the relevant and unique benefits & technology of Crizal. To establish a strong emotional connection with a younger target group to increase their consideration of Crizal as a lens brand.
Design language:
