Ando is the fast-casual food delivery app from world renowned chef David Chang. Ando is unique in its vertical with its belief that food should be unapologetically delicious. In a trendy, buzzword-centric world, food falls victim to becoming little more than Instagram fodder and whatever the “in” diet stipulates. Ando walked the path of its street vendor predecessors, creating food that doesn’t care about the hot new diet or whether you wanted to post pictures of it. In their own words, they just make “f**king good food”.
Ando turned to us to bring the Ando experience from the digital space to the physical realm with the “Ando Kitchen” pop-up . We played upon the juxtaposition of the clean, modern feeling of the app and the rugged, raw energy of a street vendor by leveraging neon lights, steel gates and graffiti against the white space along with pops of red to create a dynamic and unique space.
