Encore Fitness is the new generation of premium class fitness clubs. The fundamental purpose is to rethink the customary image of the fitness club. In addition to the ideal selection of programs and equipment, particular care is taken with the interior, the relaxation and pool areas, and the integration of new technologies into the infrastructure and training process.
Each club is a unique project, adapted to meet club member requirements to the utmost – smart exercise machines and entry system, the opportunity to choose the locker you want, use of your card and bracelet as an electronic wallet, the MYZONE personal area that keeps all your training session data, a large aquatic and relaxation area, and convenient logistics and location.
The flagship club, with 3,900 sq.m. of floorspace, opened in September 2016 in the OKO Tower to become Moscow City’s largest fitness club. Scale aside, the club stands out for its ingenious design, down to minor detail, in Art Deco style and its spacious 1,200 sq.m. thermal center. The club has 8 fitness areas, including a functional training area, balance studio, Pilates studio, and 25-meter pool.
Brand & Identity: Breadhead + Fullfort
Interior & Architecture: APK architect's studio
Photography: Arseny Jabiev
Encore Fitness crew:
Alexander Grachev (Marketing Director), Evgeniya Yagunkova (Manager), Alexandra Matveeva (Manager)