CHON CHONER
Exotic Coffee

Kopi Luwak (better known as Chon in Vietnam) Type of coffee famous for a specific way of its processing. It is deemed to be one of the most expensive varieties of coffee in the world.

Goal: Pass the feeling of exotics, emphasize the animal image. Develop a premium and at the same time welcoming image. Explain to the customer that it is exotic coffee from Vietnam.

Solution: We have decided to tell about the product through a picture. Exotic environment and the animal image are self-explanatory.



 
Vietnamese coffee is distinguished by the way it is brewed. The authentic Vietnamese coffee maker Phin (press filter) is a portable drip coffee maker. Coffee drips into a cup through the hole in the filter. Drip brewed coffee is softer and a bit sweeter, it is not that sour and bitter. This way of coffee making perfectly complements and reveals the exotic taste of Chon Choner coffee.
 

Project owner: Anastasiya Guseva 
Art direction, design, photography: Yura Podryadov
Illustration: Anna Abwehr

THANK YOU.

Chon Choner™ Coffee Luwak
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Chon Choner™ Coffee Luwak

Kopi Luvak (better known as Chon in Vietnam) – Type of coffee famous for a specific way of its processing. It is deemed to be one of the most exp Read More
200
2,066
8
Published:

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