VIDEOSHARKS // poster



VIDEOSHARKS 
Commissioned illustration developed for VideoSharks Animation Studio's printed ad.
2018 // Montreal - Canada ​​​​​​​







///// first ideas/sketches and basic colour blocking:
the first sketches featured just a swimming shark with the falling objects behind. Then we went for the ~movie director shark~ version.
 
 





///// layer-stacking animation (digest of the colouring process)


I start setting the overall scene mood by creating a simple background/colour palette
Then I draw vector color blocks of all the basic shapes from each object and character.
Sometimes I blend some real photo textures to the objects to give them a more organic feel.
Then I start the lights and shadows rendering by first painting the shadows (masked into the vector shapes).
Then I paint the drop shadows, highlights, reflections, rim lights and fine details in general (my favourite process :)
On top of everything I usually add some filters and adjustment layers to balance the final colours and mood.
~This animation is just a stacking of the final Photoshop layers (around 250) :S








///// final poster:














///// zoomed in details:














 ​​​​​

also follow me at instagram 
:) 



t h a n k   y o u !             
           



VIDEOSHARKS // poster
30
242
3
Published:

VIDEOSHARKS // poster

Illustration and poster for print ad
30
242
3
Published:

Tools