“Leto” juice redesign by PG Brand Reforming
Leto Trade company wanted to attract consumer’s atttention to its “Leto” juice. PG Brand Reforming made a packaging redesign. A new product vision was developed based on the consumer research and trend analysis of Belarusian and foreign markets.
The most vivid association with the word “summer” is vacation. We postpone many fun and interesting things to do until summer when we have time. That’s why these three summer months become the brightest in the year.
Design concept “summer plans” creates the mood for planning a summer holiday, getting ready for adventures and discoveries. New packaging with short remind notes makes “rest and drink juice” a point of the to-do list.
Handwritten fonts, pencil sketches, sticker style illustrations give an atmosphere of the summer travel diary. Juicy fruit images and an interesting color scheme create the anticipation for the rich juice taste.
Design perfectly reflects character and lifestyle of its consumer: energetic, confident and courageous.
Leto Trade company wanted to attract consumer’s atttention to its “Leto” juice. PG Brand Reforming made a packaging redesign. A new product vision was developed based on the consumer research and trend analysis of Belarusian and foreign markets.
The most vivid association with the word “summer” is vacation. We postpone many fun and interesting things to do until summer when we have time. That’s why these three summer months become the brightest in the year.
Design concept “summer plans” creates the mood for planning a summer holiday, getting ready for adventures and discoveries. New packaging with short remind notes makes “rest and drink juice” a point of the to-do list.
Handwritten fonts, pencil sketches, sticker style illustrations give an atmosphere of the summer travel diary. Juicy fruit images and an interesting color scheme create the anticipation for the rich juice taste.
Design perfectly reflects character and lifestyle of its consumer: energetic, confident and courageous.
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