Ableton Loop 2017
Featured In
InDesign
Loop 2017

Bringing together artists, technologists, educators and other creative thinkers, Loop is a collective exploration of what it is to make music today and what it could be tomorrow. Working within Ableton’s internal design team, I supported the roll out of the brand identity, signage and swag required for the three day summit in Berlin.

Inspired by brief irregularities that occur in both music and technology, these imperfections and glitches became the visual theme for the branding. A colour-coded signage and zoning system was created for temporary way finding, which we installed ourselves and designed with minimal waste in mind. Interactivity—another important and guiding theme for the event—influenced the connections between the printed collateral and how attendees could use it within the environment.

Company Ableton
Design Team Maggie TangWout TrippasPolina Joffe & Gabby Lord
Event Photography Max Zerrahn & Anne Freitag
Ableton Loop 2017
1514
11190
44
Published:

Ableton Loop 2017

Bringing together artists, technologists, educators and other creative thinkers, Loop is a collective exploration of what it is to make music tod Read more
1514
11190
44
Published:

Tools

Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Copyright Info

Attribution, Non-commercial, No Derivatives

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