back 2 seat —— 加百里

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设计概念以中西结合为出发点，将享受美食的味蕾绽放，用花蕾盛开的姿态表达。灵感来源于“山茶花”，“山茶花”为地道的中国品种，更是重庆市市花，但其名字却是德国植物学家所命名。

我们以山茶花的花型及餐饮器具作为图形表达，体现出品牌别致融合的一面，再辅以西式双钩线表现方式，增加视觉层次感，同时互相贯穿的线条，形成融合交错的视觉效果。中文字体设计保留汉字的笔锋，劲挺横姿。 “2”与“to”的谐音突出了英文的创新性。

色彩搭配核心为“融合”、“别致”、“舒适”，用三种色彩层次分别代表舒适的“温雅棕”，别致的“致金”，融合的“融合绿”。在统一的体系下，整套视觉语言渲染出项目对融合餐的专属诠释，并坚持“美食不止more than delicious”传递出超越事物本身价值的追求与信念。

The design concept merges the merits of Chinese and western elements by transforming the great joy of delicacy into blooming buds. This idea is inspired by Camellia, an authentic Chinese breed and the city flower of Chongqing. However, it was named by a German botanist. This coincidence makes two different styles match perfectly in our creation.

We use the pattern of camellia and tableware visually, reflecting the brand distinctiveness. We also add crewel to enrich the visual hierarchy, leading to perfect harmony with lines crossing each other. The Chinese font design keeps the strokes of Chinese characters in a vigorous writing style. Besides, the homonymy of “2” and "to" highlights the innovative association with English.

The key of color scheme is “integration”, “uniqueness” and “comfort”. We use three types of color：fusion green to reflect "integration"，chic gold to show uniqueness and gentle brown to represent "comfort". Following consistent guideline, the visual language of this project interprets the fusion meal in an exclusive way. We keep delivering the message that “food is more than delicious” to show the pursuit beyond the original value of things.