FORD EVEREST "FRIEND REQUESTS"
#newfordeverest #extraordinaryhappensoffline #friendrequests
Created by GTB ASEAN for multiple South East Asian markets, a complete, through the line campaign, including mobile-only and YouTube-specific videos, produced by Geek Productions and UPP VFX, Prague.
“Part of the brief from the agency was to dial up the New Ford Everest off-road performance shots. To create energetic driving films with a charming ending. The majority of the driving we shot at 25fps (Alexa XT and Mini) with a few ultra slow-motion close-up inter-cuts on the Phantom to show the dynamic off-road drive capabilities of the New Ford Everest.”
CLIENT - FORD THAILAND
Atthakorn SAKUNASINGH
Priya AKARACHADCHAYAKUL
Chutima KUNTANARUMITKUL
Bagus Susanto
AGENCY - GTB
Priya AKARACHADCHAYAKUL
Chutima KUNTANARUMITKUL
Bagus Susanto
AGENCY - GTB
Regional CD - Paul GRUBB
Head of Art – Pratchya VILAIPOL
Creative - Konstant HERCULES VAN HUYSSTEEN
Regional Account Director ASEAN - Taryn BOWNES
Account Manager - Pantila KULABUSAYA
Agency Producer - TAN Li Li / Tin VIRIYAVAT
Head of Art – Pratchya VILAIPOL
Creative - Konstant HERCULES VAN HUYSSTEEN
Regional Account Director ASEAN - Taryn BOWNES
Account Manager - Pantila KULABUSAYA
Agency Producer - TAN Li Li / Tin VIRIYAVAT
PRODUCTION - GEEK PICTURES THAILAND
Executive Producer - Jamie Popham
Producer - Somprasong SRIKRAJANG ‘Golf ‘
Production Coordinator - Nuchanart CHAREONSONTICHAI
Transport Coordinator - Chetsada NETRUNG ‘Jade’
Production Assistant - Kwanchanok PHUKUNG
Production Assistant - Kanokkorn AMONWACHIRAMONGKOL ‘Pim’
Director - Brad Hogarth
AD- Pattra KANJANAMEK ‘Patt’
Art Director - Gahn CHAIPRASIT ‘Gahn’
D.O.P - Thanitsaphon SASINMANOP ‘Dom’
Casting Director- Nattiyapa KAOPHORPHANICH
Car Care Coordinator - Suthin NUYOK Choo
Precision Driver- Tanawat SUWANNARAT Tong
Make Up Artist- Napassorn KANDEE Koi
Hair Stylist Stylist Nirachara WANNALAI Bua
Wardrobe Assistant Wanarat KHOKTHONG Aom
Producer - Somprasong SRIKRAJANG ‘Golf ‘
Production Coordinator - Nuchanart CHAREONSONTICHAI
Transport Coordinator - Chetsada NETRUNG ‘Jade’
Production Assistant - Kwanchanok PHUKUNG
Production Assistant - Kanokkorn AMONWACHIRAMONGKOL ‘Pim’
Director - Brad Hogarth
AD- Pattra KANJANAMEK ‘Patt’
Art Director - Gahn CHAIPRASIT ‘Gahn’
D.O.P - Thanitsaphon SASINMANOP ‘Dom’
Casting Director- Nattiyapa KAOPHORPHANICH
Car Care Coordinator - Suthin NUYOK Choo
Precision Driver- Tanawat SUWANNARAT Tong
Make Up Artist- Napassorn KANDEE Koi
Hair Stylist Stylist Nirachara WANNALAI Bua
Wardrobe Assistant Wanarat KHOKTHONG Aom
Editor - Ng Soo Siung
POST PRODUCTION - Universal Production Partners, a.s.
Project Manager - Kristina Kofrankova
VFX supervisor - Mário Dubec
Colour Grading - Ondřej Štibingr
Colour Grading - Ondřej Štibingr
“The intent was to make Ads that took the viewer on the extraordinary off road journey with the family. #extraordinaryhappensoffline Driving the perception that the New Ford Everest is the premium and most capable off-road SUV in the segment while highlighting the new design details and driving benefits."
“The four New Ford Everest films are unique and each required a different execution. I’m proud of the fact that we used distinct post production techniques for each film, full CG animal, combination of CG animal and stock footage and complete live animal footage… I’d like to keep it for the viewer to determine what is actual footage and what has been built in the computer.The Bear film is the first in the campaign to be released. The campaign begins rolling out in September and is set to run throughout 2019.”
