CYPHER is a Virtual Private Network (VPN) service that offers safe, anonymous and versatile internet access for its users. CYPHER is for forward thinking individuals who want to break free of the limitations and jurisdictions of their ISP. This brand was created as an exercise for a production design class, in which a brandmark, advertisements, packaging, and interactive app were created. 

THE BRANDMARK

The triangle-gear shape is inspired by the mechanisms of the Enigma machines. These early electro-mechanical rotor ciphers were developed and used in the early- to mid-20th century to protect commercial, diplomatic and military communication. Reaching back to this rich history helps solidify the identity of CYPHER as a provider of powerful encryption technology and data protection. 

Each color of the center circles symbolizes of a benefit that CYPHER provides. The red represents security, the gray represents anonymity, and the blue represents accessibility. 

Helvetica Condensed was utilized in order to provide a bold and levelheaded statement, which fits the powerful nature of the brand. 

PACKAGING

When a user signs up for the VPN services, he will receive a complimentary package containing CYPHER's premium virus protection software. The package design is sleek and sturdy, with the top of the triangular prism sliding off to reveal the USB containing the software.    

The CYPHER app provides its users with the ability to connect to a secure system of virtual tunnels, allowing access to private networks remotely. Like a firewall, CYPHER protects all the important data and identity from the hazards of the web. The app also includes a dark web scanner and a torrent monitor; everything you need for a safe and efficient anonymous browsing experience.