This is a German juice series of Apple, Lemon and Orange flavours. Limonade was the first concept from which the other 2 drinks adopted the "ade" suffix and that suffix became the focal conceptual theme. The 3 dots are meant to symbolize the pores found on fruits as well as a close mimic to ä which pronounces the "ay" in "ade".

The idea emerged when the designer was craving fruit juice. It was decided that the drink have colourful and graphic aesthetic to take on a more young and fun visual approach to fruit juice.

This portfolio includes juice cartons, coaster ads and billboard ads.

Lemonade, "Limonade".

Orange Juice, "Orangeade".

Apple Juice, "Appleade".

These coasters include the fun graphics from the carton box.

"Too spicy!", relates to anyone who has eaten something too spicy and wants to quench that spiciness. This billboard will have sufficed if the viewer has just eaten something spicy and needs a drink.

"Burn calories, not yourself", is a humorous billboard meant to relate to those burning under the summer heat. Apple juice is a great way to quench thirst.

"Bottoms up. No alcohol needed", plays on society's inclination towards alcohol by suggesting that non-alcoholic orange juice can be just as fun and enjoyable as alcohol.