Product Reboot: Amper Music AI Composer
Understanding the user, uncovering opportunities, and building what will sell
Company
Amper Music, a venture-backed music technology startup, was positioned to revolutionize the way music is created and consumed. Powered by artificial intelligence, Amper's technology empowers anyone to create unique, professional music, instantly.
Challenge
Within five month's of Amper's product launch, the artificial intelligence music composer had received press in major publications around the world; however, as Amper's awareness and acquisition metrics were high, its user engagement and retention metrics fell short of our expectations.
Goals
• Increase Monthly Engagement
• Increase Monthly Retention
• Increase Overall Customer Satisfaction
Initiatives
• Performed in-depth qualitative and quantitative data analyses to answer key questions about upcoming product development opportunities and risks.
• Built and released new, user-centric and AI-powered products that re-aligned our product with the market.
• Used agile and design-thinking principals to create a collaborative and customer-first culture across the company.
Results
• Increase in monthly engagement by 205%
• Increase in monthly retention by 243%
• Improved customer satisfaction• The introduction and refinement of our agile development process resulted in 14, on-time product releases, each with at least 93% sprint items deployed.
