The challenge was to create an emotive campaign to launch Clarks new school brand (WoW), that celebrates the power of wonder. We created a series of cinematic short films which capture the defining moments of wonder in childhood that influenced the life and works of notable individuals.
FILMS (CONCEPT AND ART DIRECTION)
This film, the first in the series, steps back in time with Jane Goodall DBE to explore the catalyst moment that inspired her to become the legendary ethologist she is today.
The second film in the series explores the defining moment that helped Chi-chi Nwanoku OBE to become the world famous bassist she is today.
DIGITAL
Client: Clarks
Project: Clarks AW18 School Campaign
My Role: Creative Lead
Skills: Concept Creation, Advertising, Art Direction, Digital, Print
Production: Just So
All Content © C&J Clark International
