«MosKonsaltAudit» is a consulting firm provides advisory services, based in Moscow, Russia.
Communicate brand values through it's identity. Create a minimalistic visual identity, that will have traditional look, but will be clear and minimalistic. Unite the metaphor of consulting services with geographical location of firm.
The traditional construction «sign + wordmark» has become simple and effective solution. I managed to combine 3 visual elements in one sign: merlon, book & letter «M». Then I have done the wordmark with narrow proportions and geometric construction of letters. After that, the color palette of the whole identity had to be chosen. Deep red colour of masonry is a perfect fit.