a CUP a DAY CAFE is a fictional company I came up with to practice branding.

This is the overall feel for what I imagined the cafe would look. Very rustic and yet somewhat simple. I wanted this cafe to be back to the roots of just having a good cup of coffee with a warm feeling and friendly faces.  

Option 1: Which is the one I picked overall because I liked the simplicity of this design. I think keeping it black and white makes it very simple and has more of an organic feel then the explorations with color.

Option 2: I think this was another good option but I feel like having the company name within the top of the cup limits what you could do with it, for example making this more horizontal just wouldn't work.