● Concept and design: Marta Puchala ● Copy: Madalena Pascoa ● Visual identity, communications, guidelines ● Client: Foundation for Art and Creative Technology, Liverpool ● Context: at Praline
● Various Formats
The concept for the identity was developed as a visual metaphor to a phase “Fact opens a window into the world”. The logotype expands into the for corners of the format creating a frame in which the content lives.