There is a misconception that when a person searches for information, search results pages will show a standard set of results.Customizing search results is easier when the user is logged in to Google. For logged in users, google shows results not only based on location, browsing history and language but based on their social media accounts, other google products and type of device. Personalized search results also give better results if they are specially optimized and can also enhance an SEO strategy especially when a user is marketing a local product or service. There are methods by which users can effectively optimize personalized search results.

Location optimization is important for those who market their products or services in specific locations. To optimize location one should have a Google Mybusiness listing where local information is updated on Google’s local knowledge graphs and packs. Users should make sure that all the information required by Google is entered and that it works on mobile devices.

Users need an account on Google Plus for more exposure on the social media. Posts from Google plus and other social media locations like twitter often give websites a high ranking in the search engine results pages. After the arrival of social media, it is not only important to write relevant and interesting content that internet users want to read but it is also important to write relevant and interesting content that readers want to share.

To effectively optimize languages, one should either write their website in different languages according to their target location or country where different languages are spoken or one website with many languages that does not have a target audience in a specific country or many websites in different languages with similar content. The hreflang tags could be with language and country specified of language and location specified or language and location specified. Users can host the website in their primary market or targeted country or with a default language and location. They can also use language specific or country specific subfolders. Optimization is effective with links. Adding links in a specific language will also improve the ranking of the website in targeted search engine results.

To effectively optimize the website for personalized searches, one should make a list of potential queries that an internet user will ask while searching for their product or service. Content in the website should answer all the potential questions. Using long tail keywords also helps in getting a high rank on search engine results pages. One should also link relevant content within the website. Providing internet users data in a structured manner will enable search engines to find the website immediately. Structured data is also easily understood by internet users looking for a specific product or service.

The website should be designed for discovery on mobile devices. Google offers guidelines for mobile first indexing and one should carefully follow them. The mobile page should load in about two seconds for getting traffic for the website. There are tools available online that evaluate the page and the loading speed of the website on mobile devices.

Once these methods are adopted, visitors will find the website on Google’s personalized search results and increase customer traffic to a website.