Neta has always had a reputation for creating durable and robust products so it was important for the new designs to maintain that ethos. Katapult’s design team focused on creating highly tactile details that reinforced that rugged, hardwearing image.
Correct brand positioning was also critical to the success of this project. Neta’s position as a mid-level brand within the Australian watering products market meant that the design had to be simple and honest with none of the superfluous decorative treatments often utilised by premium brands.
The re-design included defining a new range of colours and finishes for the fittings to help build the Neta story. We worked closely with Neta’s team to give the range a clear and iconic appearance amongst its competitors.
As part of the Neta re-launch, Katapult were also commissioned to work on the Neta Brand Refresh which included new graphic design for the in store packaging, point of sale and marketing collateral. Stay tuned for further updates on this work