Lee’s Gimbab is a premium Gimbab brand that produces rich flavors from high-quality ingredients and craftsmanship.
frank started with the keywords “premium” and “craftsmanship” as a starting point in order to rebuild the existing brand identity of Lee’s Gimbab. 1624 has carried out the overall rebranding on the new logo, design graphic identity and its interior concept.
The brand logo of Lee’s Gimbab was created by the combination of the luxury of Hangul and with the oval shape of Gimbab. The oval shape was designed to imply that the Gimbab is packed together with care.
The main contents in the website of Lee’s Gimbab is brand introduction, menu introduction and franchise information. The website delivers both various information regarding Lee’s Gimbab and its premium brand image, simultaneously. Admin pages are designed to facilitate menu and franchise managements.