Teusner Wines are respected producers based in Barossa Valley, South Australia. The regions landscape is remarkably diverse. Teusner are fortunate to source grapes from all over the Valley and make wines that showcase the many faces of the region. Bilmore Shiraz is one such product. Named in honour of one of Teusner’s favourite characters, Roger Bilmore is the alter ego of a grape grower who shows his face after a few glasses of red wine.
To contrast with the existing brand architecture (top oval label), Cornershop developed a colourful idea inspired by the grape grower’s mischievous alter ego. His friendly portrait is a canvas that Bilmore has playfully defaced. Bilmore typically shows his face at night, so as a hidden surprise, these hand drawn elements glow in the dark.
Bilmore Shiraz is sold exclusively through independent retailers and on-trade at approximately A$20.