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    Branding, naming, brand strategy, art direction, photography, illustration and graphic design for a furniture design brand.
The Scandinavian Carpenter Collective is a Finnish company focused on designing furniture and interior design products. The products and product concepts are developed together with carpenters and metalworkers. Their target group are quality conscious people who appreciate design classics but don't want the obvious options in their living rooms. Aim was to create an identity that emphasizes the high quality of the manufacturing process and clearly differs from what you might consider the conventional aesthetic of the furniture design sector.