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    neon&hedonismo was be a experimental project, developed between february and june, in order to record anthropologically the  hedonic characterist… Read More
    neon&hedonismo was be a experimental project, developed between february and june, in order to record anthropologically the  hedonic characteristics of street Augusta, wich is a iconical place of a lot of bars, ballads, brothels in são paulo, brazil. . we produced articles, interviews, photography, videos and a poster collection, containing provocative and philosofy reflection Read Less
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neon&hedonismo
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neon&hedonismo foi um projeto, desenvolvido entre fevereiro e junho de 2018, na universidade fam, com o intuito de registrar de maneira antropofágica as características hedônicas da rua augusta pela percepção visual do neon, em são paulo.

desenvolvemos artigos, entrevistas, pesquisas, fotografias, um blog, um vídeo e uma coleção de sete postêres, contendo reflexões filosóficas e provocativas.

contestando o modus operandi presente na nossa sociedade, utilizamos referências de sartre, nietzsche, bauman, entre outros pensadores para elaborar a nossa visão existencialista e reflexiva sobre o tema que abrange bebidas, sexo, drogas e tudo aquilo que buscamos para preencher o nosso vazio existencial, mas que ainda sim, não nos preenche;

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neon&hedonismo was be a project, developed between february and june, in order to record anthropologically the hedonic characteristics by the visual perception of neon, of street Augusta, wich is a iconical place of a lot of bars, ballads, brothels in são paulo, brazil.

we produced articles, interviews, photography, videos and a poster collection, containing provocative and philosofy reflections about this theme, using some phylosofers to base our thinking, are they sartre, nietzsche and zygmund bauman.

our theme talks about drinks, drugs, sex and all those things that we search when the feeling existential, critical and empty is present.


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Direção de Arte — João Marcos
Designers — João Marcos, Felipe Amorim, Ramon Santos e Gabriel Placeres
Fotografia — Eduardo Raphael
Artigos — Felipe Amorim, Ramon Santos, Gabriel Placeres, Jonas Dantas e Eduardo Raphael