Fidelis wanted to freshen up their branding from a bubbly and cartoony site to something more in line with their serious line of business. Our team offered them a variety of design directions via style tiles before we got into the weeds with mock-ups. The final result was a nice collaboration between myself, two other designers, and our director or UX and design strategy.

A few mockups of mobile views and feature states.

An early mockup sent to the client for approval. It's not too far off, but the final collaborative piece turned out much stronger.

Presenting design direction in this manner saves a lot of time. It gives clients a sense of where designers heads are, allows them to check for brand accuracy and prevents a lot of back and forth in the mockup stage.