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    Around 2005 I took over as the lead designer for Circus Camp, where kids learn circus skills such as trapeze, juggling, clowning, magic, etc. S… Read More
    Around 2005 I took over as the lead designer for Circus Camp, where kids learn circus skills such as trapeze, juggling, clowning, magic, etc. Since it's a children's camp, I used primary colors and bright eye-catching designs. The logo is recognizable and well known around Atlanta. Every summer they like to have a new t-shirt design for the campers and staff. I produce their video, flyers, signage, vehicle wrap, internal forms, email blasts, banner ads, print ads, posters, set design, props, and whatever else needs designing. I also designed and coded their website, CircusCamp.org. I wrote it in PHP with jQuery and of course CSS. Read Less
    Published:
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Website for www.CircusCamp.org
My job as head of design, marketing, magic program, and operations director at Circus Camp keeps me busy.

My latest big project (November  2018) was to overhaul the website. When looking at the previous one I realized it was too busy. It was also 2 columns which caused problems with mobile device layouts. This is the first time I used Bootstrap Studio to design a site, and it worked out very well. Saved me a lot hassle. I also used Bbedit to work on direct coding of the HTML, CSS, and jQuery sections.

The most important items are on the home page with internal links to smoothly scroll down. I made anything that's a link "wobble" to add an element of fun, since that's a big marketing angle for Circus Camp. There's a contact form on every page.

On the back-end I set it up so each section is easy to insert or remove. The nav bars on top are all the same (except for the home page) so it's easy to update them as well.

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Our Big Flyer That is Given to Everybody
My job as head of design, marketing, magic program, and operations director at Circus Camp keeps me busy. This is the front of the 2018 flyer/mailer/poster we use to promote our camp. It's a challenge to illustrate the most popular activities, but I was able to get aerial, juggling, magic, unicycling, trapeze, costumes, clowning, balloon twisting, stilts, and face painting displayed. We had just recently bought the wacky waving inflatable arm flailing tube man which the kids love seeing when they first arrive to camp, and I wanted to feature it on the flyer so they would feel connected. Plus it looks silly and that fits perfectly with our company's attitude. We call him "Jiggly Bob".

The next image is the back of the flyer. There is a lot of information that needs to be included in this flyer, so it's a challenge getting it all in, and keeping the design interesting, and leaving space for the mailing address plus stamp. We decided not to include the prices, to avoid too much clutter.
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Promotional video for Circus Camp. That's me on the little bike honking the horn.
Promotional Video for Circus Camp
Video I produced to help create interest in camp. I knew parents would show it to their kids so I made it appeal to them as much as possible, while still highlighting the benefits of learning circus skills to interest the parent. Featuring lots of shots of the kids having fun emphasizes the experience kids have at camp. I didn't have the best footage to work with, so I did the best I could. The video of the kids and the pies in their faces is particularly grainy, but when kids learn they can throw a pie in somebody's face they can't wait to attend. This was the only footage I had available so I decided to use it anyway.

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Website banner ad
Online Banner Ad
I wanted the logo to feature prominently in this ad since it's somewhat well known around Atlanta. The clownish character on the right is named "Jiggly Bob". He's a wacky waving inflatable arm flailing tube man that is set up each morning at camp as the parents and children arrive. The kids love him so I made sure he was also in the ad.

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The first vehicle wrap I ever designed
Vehicle Wrap for Our Festival Trailer
We often perform (and promote our camp) at local festivals around Atlanta. I designed the exterior of our trailer to act as a moving advertisement and a great backdrop to our staging area. During our performances lots of photos get taken so I made sure our URL and phone number were easy to see.

When I began designing it, I looked around at other vehicle wraps and quickly noticed something... most of them were awful. Usually way too much info and very busy graphics make them useless as an advertising medium. I decided to approach this like a billboard. Few words, bold eye-catching graphic, just the most basic info. I included the QR code in the bottom right corner because at the time they were quite popular. I'm glad I kept it off to the side and not very prominent since they seem to have fallen out of favor now.
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We have about 3 or 4 of these, they're very handy
Pull-up Banners
We were fortunate to have some pull-up banner donated to us. We use them indoors at camp fairs and various other promotional events. Camp fairs take place between January and April each year and are the main source of our enrollment. Many summer camps set up booths to meet with parents and kids to promote their camp. Usually they are held at convention centers or malls.

Before I began designing them I looked around at other banners and quickly saw where they could be improved. Most people had their  contact info on the bottom and the banners placed on the floor. Total waste of advertising space. I moved the URL to the top so they are plainly visible, and we sometimes place the banners on the table to help us stand out among the other camps.

Of course, the fact that I'm making balloon animals during the fair and attracting families in droves to our booth helps as well. Other camps like to set up near us because we attract so many people.
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