LOUCA INSENSATEZ
Brand and package created for Insentatez perfume special edition from O Boticário.
The look was inspired by the follies of love that women make when they're in love.
The package apparently clean on the outside, when opened, reveals a crazy world and foolish represented through photos overlaid in blue and red.
The look was inspired by the follies of love that women make when they're in love.
The package apparently clean on the outside, when opened, reveals a crazy world and foolish represented through photos overlaid in blue and red.
Création de la marque et de l'emballage d’une édition limitée du parfum Insensatez pour l'entreprise O Boticário.
L'image a été inspirée des folies que les femmes peuvent faire quand elles sont amoureuses.
L'emballage, sobre à l'extérieur, révèle à l'ouverture un monde dément et insensé, représenté à travers de photos superposées, dans des tons rouges et bleus.
L'image a été inspirée des folies que les femmes peuvent faire quand elles sont amoureuses.
L'emballage, sobre à l'extérieur, révèle à l'ouverture un monde dément et insensé, représenté à travers de photos superposées, dans des tons rouges et bleus.
• DEVELOPED AT BRAINBOX DESIGN
• CREATIVE DIRECTOR: MARCOS MININI
• CO-OWNER: PAULA AYRES and LUCIANA CABRAL
• CREATIVE DIRECTOR: MARCOS MININI
• CO-OWNER: PAULA AYRES and LUCIANA CABRAL
Generating alternative - version not approved by the client.
In this option the perfume seems to be fluctuating wildly in packaging made of acetate. The graphic refers to fragments of a broken mirror.
In this option the perfume seems to be fluctuating wildly in packaging made of acetate. The graphic refers to fragments of a broken mirror.
Generating alternative - version not approved by the client.
In this option the perfume seems to be fluctuating wildly in packaging made of acetate. The graphic refers to fragments of a broken mirror.
