HeartMath
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Living Life with Heart
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Living Life with Heart
Challenge
Rebrand, refresh and reimagine a tried-and-tested tech company trying to connect with Millennials and reconnect with a fading customer base. The previous branding didn’t age well, and they needed to eliminate customer confusion, and achieve brand clarity. Ultimately, we needed to create an emotional connection with complex hardware and unique educational experiences.
Solution
Our guiding principle became “add heart,” which inspired our strategy and logo solution. Simple, yet iconic, our branding became a warm, inviting and friendly welcome to the new HeartMath. Focusing on transformation, we wanted to honor our client's goal to help their customers find peace, balance and empowerment to live better lives.
