Samsung GALAXY Note Series

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I was heavily involved in bringing the GALAXY Note series products to life. My primary responsibility was to develop a holistic concept of the product and work side by side with engineers and designers to ensure key features and benefits are well reflected into the products. The holistic concept and key features were based off of extensive consumer research and usability testing conducted by my team. To effectively "sell" and communicate the results of the research, I created videos that translated verbal research findings into easy to understand visuals that show actual UI and graspable solutions. The videos were circulated to all teams involved in the development of the GALAXY Note series products within Samsung Electronics.

Due to corporate confidentiality policy, I am restricted from sharing the actual internal videos. Therefore, I have included the commercialized version of the internal visuals that have been uploaded to Youtube.

The following videos were created by an external agency with my guidelines and directions.

GALAXY Note I - Product Concept Video (2011)