The Whole Bean - Brand Style Guide & Landing Page


An educational project for my Visual Design Trainee in Skillcrush.
I managed the identity brand of a cafeteria, from the logo to look and feel of the shop.
After building the identity of the brand and conveying it all in the style guide, I also dealt with the design of the landing page, which was mainly focused on two specific objectives:
Primary goal: Attract as many customers to the coffee shop as possible during its grand opening weekend. So the owner offers a promotion to entice customers to the shop. When they visit, they’ll get a free cup of the shop’s house blend and a raffle ticket in a drawing to win free coffee for a year-
Secondary goal: Form long-term relationships with potential customers, especially locals, so the coffee shop is top of mind. The owner decided to offer an instant downloadable coupon for a free housemade scone to anyone who signs up for the monthly newsletter.
The Whole Bean - Brand Style Guide & Landing Page
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Published:

The Whole Bean - Brand Style Guide & Landing Page

An educational project for my Visual Design Trainee in Skillcrush. I managed the identity brand of a cafeteria, from the logo to look and feel of Read more
2
36
0
Published:

Tools

Adobe InDesign
Adobe Photoshop
Adobe Illustrator

Creative Fields

Copyright Info

Attribution, Non-commercial, No Derivatives

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