Context: Saturday July 21st is International Dog Day. A date that no fast food chain has capitalized.
Idea: Just for a day, we will turn the "Mita y Mita" combo (a 2 people combo, or a pay half combo) for you and your best friend, a combo that you can share with your dog in KFC in food courts of shopping centers that are pet friendly.
Amplification: We will announce the "Mita y Mita" two weeks before its launch, creating expectation in different social media platforms. On the day of the event we will invite different influencers with their dogs.
