Logo, Identity and Campaign for the Brückviertel
The Brückviertel is traditionally one of Dortmund's most important inner-city districts. Building on its historic past as an amusement district with renowned restaurants and cinemas, the area around Brückstraße has developed into a well-known trendy district again. A characteristic feature of the Brückviertel is its multi-faceted nature —both in terms of its offerings and its audience. Whether young or old, gastronomy, fashion or culture, classical music, jazz or rock—all target groups meet in the Brückviertel and form creative synergies.
Campaign and corporate design, developed by KoeperHerfurth, take this area of tension into account. Strong contrasts in form, color and image combinations characterize the visual appearance of the quarter.
The basic visual idea: confrontation of various artefacts, which one encounters in the Brückviertel
Screenshots of the webdesign
Pictures from the campaign, which sympathetically illuminate the partly somewhat weird peculiarities of the Brückviertel.
The Brückviertel is a place for events of all kinds. This flyer introduces the different locations.
The Brückviertel is Dortmund's music district. The subline of the logo therefore says: "Hier spielt die Musik" (roughly: This is where the action [music] is.) We have developed an animated sound logo to match this.
Applications of design in ads and greeting cards
