Challenge:
To create a bold, unique, and memorable brand identity for Marangi Mia Art Studios.
Response:
I developed a minimalism brand identity built on a very simple elegant logo. 'Marangi' is a swahili word which means 'colors'. Therefore the final idea was based on 'color'. I used the idea of color splashed on a surface, and then the color drips down forming the letter 'm' which is the initial of 'marangi' and 'mia'. The project included development of a logo, and a brand identity system that will assist the brand live across various platforms, from print to digital.
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