Brand identity for healthy-eating, plant-based fast-food chain. The idea is ​to​ ​have​ ​a​ ​unique​ ​visual​ ​look that​ ​will​ ​be​ ​memorable​ ​to​ ​consumers​ ​and​ ​espouse​ companies​ ​values​ ​of​ ​clean,​ ​delicious,​ ​fast,​ ​and​ ​healthy.
For this purpose had to be created: logo​ ​(Color​ ​and​ ​BW​ ​versions​), color​ ​palette​ ​(No​ ​more​ ​than​ ​4​ ​colors), and icons​ ​to​ ​represent​ ​their​ ​4​ ​values.