Directa
Private Postal Services - LOGO RESTYLE
Private postal service businesses sprouted in the order of thousands during the last few years, in Italy. This led to the premature restyle of a one-year-old logo.
The goal was to rebuild a more professional brand image, without losing the peculiar bright green.
The icon created assembles the concept of "direct" and "direction" - representing the travel of envelopes, boxes and all sort of product that Directa deals.
The goal was to rebuild a more professional brand image, without losing the peculiar bright green.
The icon created assembles the concept of "direct" and "direction" - representing the travel of envelopes, boxes and all sort of product that Directa deals.
Important:
Due to internal issues, the restyle operation was aborted and this(following) is still the current logo.
What you'll see next is merely the exposition of an interesting concept, even if unpolished and far from finished - hope you will enjoy.
CREDITS
COMPANY
Gedea Data Service srl
COMPANY
Gedea Data Service srl
COUNTRY
Italy
Italy
CLIENT
Directa Italia
CREATIVE DIRECTOR
Marino Mele
FONT
HK Grotesk Bold
© 2018
