IPPUDO MANILA
World Class Ramen from Japan to the Philippines.
OVERVIEW
Ippudo is a Japanese ramen restaurant chain with locations worldwide. Originally founded in Fukuoka in 1985, the brand brought itself in Philippine shores in 2014, thus bringing a taste of #worldfamousramen to Manila.
Ippudo Philippines tapped us to develop a localized design of the menu. We drew custom illustrations using a distinctly Japanese dry-brush technique and created a layout system that could easily allow the brand to further expand their menu. Today, the brand continues to use this design along with the brand assets we've created across various marketing materials.
WHAT WE DID
Creative Direction, Illustration, Layout Design
We sought to establish Ippudo's footing in Manila's ramen dining scene, and to do this we wanted to highlight the anatomy of what makes their Tonkotsu ramen distinctly world famous.
We incorporated a few "how-to's" in the design to teach Filipino diners how to best enjoy their Ippudo ramen. Zuzutto is the act of slurping ramen with gusto, and is something that the Japanese consider to be the mark of a good ramen experience.
Above: the full menu design.
