Thai Food with a Kick.
Easy, Tiger is a quick service restaurant that serves authentic Thai food with flavors that will knock you out. It's affordable Thai food made for everyone to enjoy—all day, everyday.
To create the concept, we took pieces of inspiration from Thailand's vibrant culture: traditional batik patterns, street vendor kitsch, and the fighting art style of Muay Thai. Given the restaurant's food hall format, we made sure to create a brand that was easy to understand, yet exciting enough to pack a punch.
With the restaurant's long queues during lunch and dinner service, the brand became an overnight success. And with Thai food this good, it's hard not to dig in and ask for seconds.
WHAT WE DID
Branding & Strategy, Creative Direction, Environment Design, Copywriting