"Bobbito", or Robert Garcia, is a NY-based urban culture evangelist, radio personality, DJ, and filmmaker. And he was the closest collaborator for the recent Puma drop - the kicks infused with a specific vibe, throwing your back to the 70s, where in NY everything was more original, and the urban culture was slowly emerging. 

These were the roots for the latest Puma release - Puma Suede 50 x Bobbito - about which more can be read here: