Packaging Design | 棒蛋糕 CAKE IN HOUSE
POUND CAKE
Packaging Identity

客戶來於自台灣台東,由一對年輕夫妻所成立,當初到澳洲打工嚐到的第一份手作磅蛋糕,樸實且溫馨的甜點充滿他們的內心。
回到台東後,經營旅店認識了來自世界各地來台東遊歷的人,秉持著當初的心情帶給來台東的旅人這份和台東一樣樸實且溫馨的磅蛋糕。
設計理念用腰封以自然植物與大色塊的結合符號呈現出台東的意象,外盒則用簡單留白的設計共同表達蛋糕的樸實與用心。
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The client came from Taitung, Taiwan, and was founded by a young couple. The first hand-made pound cake that I first tasted at work in Australia, the simple and warm dessert filled their hearts.
After returning to Taitung, the hotel has met people from all over the world who have traveled to Taitung. In the original mood, they brought to the travellers who came to Taitung a simple and warm pound cake like Taitung.
The design concept uses the girdle to show the image of Taitung in the combination of natural plants and large color blocks, and the outer box expresses the simplicity and intent of the cake with a simple white design.
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樸實.健康.嚴選在地食材 | 製作出純手工的味覺感動

Art Director | Hao-En Chen
Designer | Hao-En Chen , Wei-Chen Lin
Photographer | Férguson Chang
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2018
Packaging Design | 棒蛋糕 CAKE IN HOUSE
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Packaging Design | 棒蛋糕 CAKE IN HOUSE

客戶來自於台灣台東,由一對年輕夫妻所成立,當初到澳洲打工嚐到的第一份手作磅蛋糕,樸實且溫馨的甜點充滿他們的內心。 回到台東後,經營旅店認識了來自世界各地來台東遊歷的人,秉持著當初的心情帶給來台東的旅人這份和台東一樣樸實且溫馨的磅蛋糕。 設計理念用腰封以自然植物與大色塊的結合符號呈現出台東的 Read More
119
2,387
2
Published:

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