Global branding project
Maybelline New York
Maybelline New York
Maybelline New York is a major American makeup brand sold worldwide. In 1993, Maybelline invented its catchphrase, “Maybe she’s born with it, maybe she’s Maybelline”. This phrase express the idea that beauty of every woman must be revealed.
With this in mind, I designed a creative style in order to highlight the spirit of the brand to show a unique identity to raise awareness for the main target market (women between 16 and 25 years old). So, I created a strong visual for cosmetics and merchandising objects to differentiate them from cosmetics market.
Some illustrations was made in collaboration with Sixtine Philippe
